brand & voice for creative businesses

Clear strategy, sharp words, and just the right tone.

Hi, I’m Alex.

An award-winning marketer and brand-builder. I'm pretty sure I can help your business.

My work covers the full mix, from brand and tone of voice, to copywriting, PR and marcomms consultancy. Whether you’re launching something new, rethinking the way you communicate, or simply need some sharper, more distinctive words, I can help.

I focus on and amplify the things that make your business unique - both commercially and in terms of brand and personality. It’s a winning, compelling mix, but often poorly executed….

A group of people at a dinner table engaged in conversation, with one woman drinking wine and a man looking annoyed or suspicious.

I’ll make your brand better.

Text overlay on a white textured wall background that reads 'elevated written copy' with a yellow vertical bar on the left side.

Book cover titled 'PR + strategic output' on a textured white background with a yellow vertical strip on the left.

Text saying "communications consult + support" on a white textured background with a yellow vertical stripe on the left side.

Text reading 'comps + awards collab' over a white textured background with a yellow vertical stripe on the left side.

A man with a beard and cap holding a wine glass against a yellow background.

Let’s do something.

email me

book a session

Sometimes you just need focused, senior-level advice, and fast.

You can book my one-off sessions directly, with each one designed to give you clarity and practical next steps:

brand clarity session

Review your positioning, messaging and tone of voice. Leave with a clear sense of direction.

copy + content clinic

Bring a draft website, press release or campaign. I’ll help you sharpen it so it lands with impact.

PR focus session

Shape your story and create the right angle for media coverage that works.

AI brand session

Learn how to use AI tools without losing your voice. Stay human, stay distinct.

quickfire consultancy

A flexible session to cover whatever you need - from strategy to social, campaigns to awards.

book a session

"Alex worked with us for six months during a period of significant change and growth. He provided consultancy on tone of voice, product copy and and tasting notes, and led a refresh of our website copy. Alex also oversaw all press & PR activity for this time, working with print, digital and online writers and creators. I would highly recommend Alex, for his narrative building, professionalism, and insight."

Dan Kirby, Flint Vineyard
"It has been a pleasure working with Alex over the past four years. His creativity and excellent writing skills have consistently brought fresh and engaging content to our social media and email marketing platforms. He has a remarkable ability to generate innovative ideas that not only maintain consistency, but also introduce new and exciting elements"

Susanna Jacobsohn, Busi Jacobsohn Wine Estate
"Alex is a natural marketer who can turn his hand to many disciplines including content and collateral creation, PR, social media, branding, events organisation and managing agencies. A creative and commercial thinker, with the ability to spot ideas and influence stakeholders. He's a great team player, delivers high quality outputs and brings an excellent sense of humour"

Paul Mills, DAS UK Group
"Alex worked with us for 12 months on brand positioning, social media strategy and planning, product messaging, advertising, and third party creator liaison. He was quick to refine our values and key messaging, thoughtful and clear on improvement methodologies, proactive around new ideas, and very responsive. Alex really helped develop our brand in key areas, and we learned a great deal.

Mark Darley, All Angels Sparkling Wine
"Alex took our social media and PR presence into a whole new area that we didn’t previously understand or know how to arrive at. Much more importantly he did so with no stress, very gentle nudging and very great humour. Despite working with other brands at the same time he made us feel important and valued, to the point where we absolutely felt he was one of our team”

Charlie Scrase-Dickins, Coolhurst Vineyards
"Working with Alex has been exceptional. We rebranded in 2021 and he made the transition smooth, refreshing our social channels and guiding us through marketing and PR opportunities. His professionalism, creativity, commitment to our values and clear understanding of the brief have undoubtedly strengthened our brand. His passion for - and the respect he holds within - the UK wine industry speaks volumes, and he’s genuinely become part of our extended family"

Lucy Winward, New Hall Wine Estate
“Alex has been instrumental in helping us develop our brand. Without changing our core message, he’s managed to bring it to life in fresh, engaging ways, opening up new lines of communication with customers and the media. His blend of creative thinking and strategic insight has been genuinely indispensable, and incredibly valuable for a business of our size.”

Ben Hulland, Huxbear Vineyard

Not quite sure what you need?

Let’s chat - we can work it out.

book an intro call